The round was led by Cornerstone Ventures, with participation from India Accelerator & Finvolve, Razorpay Ventures, and many others.

What Nitro Commerce Does

Nitro Commerce has built a modular, AI-powered marketing and growth platform focused on solving some of the toughest challenges for consumer brands in a crowded digital ecosystem:

• Customer acquisition costs are rising, and traditional digital advertising (especially on platforms like Meta and Google) has become expensive and opaque. Nitro aims to help brands unlock alternate channels and deeper insights.

• The Nitro platform combines multiple products designed to unify identity, intent, engagement, and attribution:

• • NitroX – A commerce identity network that turns anonymous traffic into identifiable customer profiles and helps map journeys across online and offline behavior.
  • Nitro Ads – Privacy-first, intent-based advertising that allows brands to activate audiences across platforms like Truecaller, Zomato, and Paytm — expanding beyond the traditional ad duopoly.
  • Nitro Pulse – An AI-powered engagement and sales engine that helps drive real-time conversion and re-engagement with users who drop off before purchase.

This suite gives brands a “growth operating layer” — an alternative to fragmented martech stacks that struggle with customer identity and cross-channel measurement.

Founders & Leadership Team

Nitro Commerce was founded by Umair Mohammed (CEO), along with co-founders Shamail Tayyab and Pratik Anand. The team brings previous experience in martech and commerce infrastructure, with a strong focus on developing tools that help brands scale performance beyond reach and impressions.

Umair Mohammed, in particular, has a track record of building growth-focused technology platforms, and partners such as Cornerstone Ventures highlighted their confidence in his vision and execution capability.

Commenting on the Investment, Umair Mohammed said, "We've always believed that DNA matters. Growth has been at the core of everything we've built since day one. This round helps us accelerate toward our next milestone, and we're grateful to our investors, partners, team, and the thousands of customers who've placed their trust in us. For us, it's still day zero as we build a one-of-its-kind growth platform, starting with India and expanding globally."

Traction: Revenue and Brand Adoption

• Annual Recurring Revenue (ARR): Nitro has reportedly grown revenue 10× over the past year, reaching approximately $5 million ARR and as per company’s assessment it is heading to double to around $10 million within the next six months.
• Brand Partnerships: The platform is currently used by over 2,500 brands, spanning sectors such as fashion, beauty, food, lifestyle, and more. Notable customers include Imagine Online, Rare Rabbit, Blue Tokai, VIP Industries, Dot & Key, among others.
• According to Nitro’s own positioning, the platform also serves 120 million+ users through its intent-led growth infrastructure (as shared on social channels).

Why This Matters: Market Opportunity

India’s e-commerce and digital commerce market is one of the fastest-growing in the world, with hundreds of millions of internet users increasingly engaging with D2C and digital-first brands. Recent data shows the Indian e-commerce market was over $147 billion in 2024 and continues to grow rapidly year-on-year.

Despite the growth opportunity, brands face major hurdles:

• Rising customer acquisition costs
• Fragmented data and broken attribution
• Over-dependence on a handful of legacy ad platforms

Nitro’s platform tackles these head-on with identity-centric martech, offering brands a way to unify fragmented data, reach users across a wider set of channels, and boost conversions with AI-enabled tools.

Investors Backing the Vision

The Series A round was led by Cornerstone Ventures, a VC firm with a history of investing in early-stage technology startups. Cornerstone has backed Nitro’s CEO in earlier ventures and brought deep conviction about the company’s long-term potential.

Key participants include:

• India Accelerator & Finvolve: Combining startup acceleration expertise with Finvolve’s investment network.
• Razorpay Ventures: The investment arm of Razorpay, focused on backing technology-driven commerce and fintech solutions.
• Equentis Wealth Advisory Services: A wealth advisory firm actively investing in high-growth tech startups.
• Angel & Early-Stage Funds: Including Grand Anicut Angel Fund, Rukum Sitara Fund, and Ankurit Capital, who bring strategic value in scaling early-stage tech companies.

Investors have expressed confidence in Nitro’s modular architecture and ambition to become a foundational growth layer for commerce brands — not just in India but globally.

Investors Leadership teams on this Investment round.

Nanika Kakkar, Partner CornerStone Ventures said, “We are particularly impressed by Nitro's modular approach, which allows brands to deliver unified, cross-channel analytics. We have a strong conviction in the team's ability to build a business of multi-billion-dollar scale.”

Vishnu Acharya, Strategy & Corp Dev Head Razorpay commented, “Nitro Commerce stands out for its deep understanding of pain points for internet businesses and a clear ambition to reimagine marketing for a digital-first world.”

Deepak Sharma, Co-Founder & MD @ India Accelerator & Finvolve said “What excites us most is Nitro's ambition to become the growth operating layer beyond traditional ad platforms, unifying identity, intent, and activation across channels.”

Looking Ahead

With fresh capital in hand, Nitro Commerce plans to:

• Accelerate product development
• Expand international operations
• Enhance AI-driven core systems
• Grow its engineering and product teams

The company’s ambition is to build a global category leader in AI-driven growth infrastructure — helping brands scale in a digital economy where marketing is increasingly complex and costly.